(ARISE magazine, issue 12) How do you inspire apathetic young voters? By getting them to fill in their Twitter status. That was the idea behind a campaign by Vote or Quench that urged young Nigerians to tweet about how the upcoming election could change their country, using the hashtag IfNaijaVotes.The one-day action in January provoked a chorus of tweets; as well as trending locally, it was covered by Yahoo and USA Today while celebs such as US rapper Nas and Nigerian singer Nneka tweeted about it. Young voters also joined in via Facebook, smartphones and BlackBerry Messenger.
“We wanted people to donate their status, something that was easy,” says Vote or Quench founder Nosarieme Garrick. “We wanted people to be creative, to have fun with it.” It may have been fun, but there was an important message behind IfNaijaVotes: 70 per cent of Nigeria’s population is under 30, which could mean serious electoral bargaining power, if they take advantage of it.
Through its lively online hub of debate and information, Vote or Quench’s aim is for more 18-35 year olds to become aware of their voting power. “We’re not saying social media is the answer to all our problems,” says Garrick, “but it’s helping to fan the flames. It changes the idea of social activism.”
Vote or Quench is now recording video diaries of first-time voters and calling for a presidential debate on youth issues. In Nigeria’s last ballot, less than half of the electorate voted. With the help of Vote or Quench, that might be about to change.